ITC selects Freeborders PLM system



Ptex Solutions announced that ITC Limited, one of India’s largest conglomerates has selected Freeborders Product Lifecycle Management (PLM) solution to streamline all apparel product development activities, from concept to delivery.

ITC is one of India 's foremost private sector companies with a market capitalisation of over US $ 13 billion and a turnover of US $ 3.5 billion. Rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today, ITC ranks third in pre-tax profit among India's private sector corporations.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel and Greeting Cards.

Freeborders PLM solution will be used by ITC’s Lifestyle Retail Business Division (LRBD). This division was formed in 2000. Within 6 years it has established a pre-eminent presence in the booming Indian retail market through its brands Wills Lifestyle and John Players and has very aggressive growth plans ahead.


“In addition to our ERP, it was clear that we required a solution that would support our design-prototying process to optimize/reduce product development leadtimes. We evaluated several apparel PLM products and found Freeborders to be the best choice for our requirements.” Prabir Sengupta, Vice President – Finance and Information Technology, ITC.


At ITC, Designers, Merchandisers, Garment Engineers and selected vendors will use the system for collaborative product development. Currently ITC is using a combination of Microsoft Excel, Emails and other design applications to manage product development, track changes and manage critical path.


“ITC is the first Indian apparel company to adopt an enterprise PLM solution. We are delighted that they selected Freeborders after evaluating several technology companies. Freeborders PLM will certainly give ITC competitive advantage over other Indian retailers by improving time to market.” Prasham Kamdar, Managing Director of Ptex Solutions, the exclusive agent of Freeborders in India, Sri Lanka, Bangladesh and Mauritius.


Web-based PLM delivers brand and product strategies, disciplined product development processes, efficient material development, effectively collaborates with vendors throughout the design and procurement process and develops products that exactly match desired specifications at an accelerated pace. Prasham Kamdar adds “PLM will help to make ITC LRBD’s product development process more efficient and will help to reduce lead time and product development cost.” Early adaptors are achieving significant lead-time reductions of up to 20% across the entire design and procurement process.


"We were able to fulfill a critical need for ITC," said Debbie Baldini, Managing Director, Global Retail Practice, Freeborders. "Freeborders comprehensive PLM solution will improve the visibility and data accuracy needed to accelerate ITC’s products to market. We have one of the largest development teams in the world dedicated to apparel product lifecycle management.”


Freeborders is the worldwide leader in Product Lifecycle Management solutions for the global apparel and textile industry. Freeborders has provided PLM to leading American and European retailers, brands and manufacturers including Courtaulds (previously Sara Lee Courtaulds), The Peacock Group, J Jill, J Crew, Christopher & Bank, Woolrich, TAG and many more.


“We are delighted to see the progress that our agent Ptex Solutions has made in the Indian region introducing enterprise PLM solutions to the market.” said Peter Bambridge, Vice President, Europe Middle East & Asia, Freeborders. “Reaching this agreement with ITC, after a long competitive process, is a major achievement and a  milestone in the introduction of PLM to India.”