ColorPlus Goes Live with Lawson Fashion PLM

Lawson Fashion Product Lifecycle Management gives ColorPlus a competitive edge

 

SINGAPORE, Oct. 9, 2009 - LAWSON Software (Nasdaq: LWSN) today announced that ColorPlus, a premium Indian casual wear brand, has gone live with the Lawson Fashion Product Lifecycle Management (PLM) solution. Lawson Fashion PLM is a comprehensive product design and development tool for retailers and manufacturers of apparel and accessories. It is a web-based suite of applications that facilitates the management of products, from design through production. With an increasingly competitive landscape and with future expansion opportunities in mind, ColorPlus needed a more efficient and standardized product lifecycle management system.

 

ColorPlus Fashions Limited is a subsidiary of Raymond Apparel Limited and is one of the largest premium-category smart casual wear brands in India. ColorPlus embodies the core values of quality, innovation and sophistication with superior fabric, unique processes and styling. To complement these values, ColorPlus selected the Lawson Fashion PLM solution.

 

“We required a PLM system that would eliminate manual and ad-hoc systems, standardize processes and provide complete visibility in design and product development processes,” said Ashesh Amin, Advisor to Raymond Apparel that heads ColorPlus. “We chose Lawson and Ptex Solutions as our preferred technology partners because of their track record, deep understanding of the apparel industry and comprehensive software solution for our business requirements,” he added.

 

                “ColorPlus is a fast-growing and dynamic company. We are pleased that they have selected Lawson and Ptex Solutions as their partners and are now able to drive product development process efficiencies after implementing Lawson Fashion PLM,” said Shane Cumming, Industry Director, Fashion, Lawson Asia-Pacific & Japan.

 

                Previously, Ptex Solutions, a Lawson channel partner, implemented the system at ColorPlus. The implementation process enabled ColorPlus to relook at its business processes, reduce leads time and improve controls leading to greater efficiencies. In addition, Lawson Fashion PLM enables more parallel activities to take during product development, easy accessibility to a central data repository and seamless sharing of important information across business functions. Automatically generated email notifications now keep users up to date on any modifications made to the styles, enabling them to provide instant feedback to the relevant people, thus avoiding critical delays and shortening time to market.

 

                Lawson Fashion PLM facilitates the generation of product Specification Packs for the production of different styles, which are available online to the internal team at ColorPlus and can be easily shared directly with external vendors. Earlier, ColorPlus developers spent significant amounts of time using a combination of Microsoft Excel and Corel Draw applications to develop and manage multiple versions of the product Specification Packs.

 

                “Now, the Techpacks that are generated from Lawson Fashion PLM enable us to print out detailed information on the styles, including sketches, bill of materials and measurements for use during prototyping and production. We are accessing the most up-to-date style information, thus avoiding having to manage multiple versions of the truth and eliminating the time required previously to compile all the information manually,” said Archana Panda, Head of Design for ColorPlus (Kidswear Division).

 

“Apart from the product Specification Packs, various analytical and operational reports are generated from Lawson Fashion PLM. These reports consolidate data and provide better visibility for decision-making,” added B Sreenivas, IT Manager and Project Manager, ColorPlus.

 

Lawson Fashion PLM is best-of-breed software that contains pre-defined to speed up implementation in the apparel industry. This allows implementation within weeks rather than months or years and enables customers to start deriving benefits from the software much sooner.

“The implementation process was a challenge to the Ptex team as the first phase of the project had to be completed within eight weeks to align the ‘go live’ with the start of the development of a new season’s collections at ColorPlus. We were able to achieve this with Lawson Fashion PLM due to our industry experience, application knowledge and domain expertise,” said Prasham Kamdar, Managing Partner, Ptex Solutions.

 

“Ptex Solutions were committed in delivering the right solution to meet our key requirements,” added Ashesh Amin.

The first phase of implementation went live in ColorPlus’ Kidswear division. The company plans to expand the use of the system into its in Women’s Wear and Men’s Wear business areas.

 

About Lawson Software

Lawson Software provides software and service solutions to 4,500 customers in equipment service management and rental, fashion, food & beverage, healthcare, manufacturing & distribution, public sector (United States), service industries, and strategic human capital management across 40 countries. Lawson Software is a global provider of enterprise software, services and support to customers primarily in three sectors: services, trade and manufacturing/distribution. Lawson’s solutions include Enterprise Performance Management, Human Capital Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at Lawson Fashion Product Lifecycle Management For Lawson’s listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.

 

Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; the impact of foreign currency exchange rate fluctuations; continuation of the global credit crisis; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Quarterly Report on Form 10-Q and Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.

 

Lawson Software

Joe Thornton
+1-651-767-6154
joe.thornton@us.lawson.com

Jeanne Lim
Asia Media
+ 65 6788 8769
jeanne.lim@sg.lawson.com